About First Capital Bank Limited

First Capital Bank Malawi was established in 1995 as First Merchant Bank with 1 Branch in Blantyre. Today, FCB has 29 branches across Malawi. It is the first Multi – national Bank born in Malawi with representation in 4 other countries in Africa (Zambia, Zimbabwe, Botswana, and Mozambique).

Organisation Range of Products and Services

First Capital Bank Malawi is wholly owned by FMB Capital Group. It is a full-service commercial bank offering financial products and services to the corporate, retail, and personal markets.

Strategic Purpose

First Capital Bank is looking for a creative marketing agency to manage the organisation’s digital marketing, promotions, creative design, and advertising with a service scope as below.

• To manage the First Capital Bank corporate brand and products.
• To develop creatives based on customer’s insights.
• To develop brand campaigns from concept to communication and execution.
• To provide a team of 1 account manager, 2 dedicated designers to manage (Corporate brand, Corporate and institution Banking and Personal Business
  Banking).
• To conduct brand and product surveys.
• To design all corporate and business units’ artworks.
• To develop and execute First Capital Bank’s digital marketing strategy.
• To develop and execute creative concepts and disruptive brand strategies.

Services to be offered:

1. Digital Marketing

• Search Engine Optimisation/ Marketing.
• Website management content creation.
• Influencer marketing.
• Social media, mobile and e-mail marketing.
• Develop display and programmatic ads.
• Social listening.
• Online events management.
• Measuring and monitoring.

2. Social Media Management

Management of First Capital Bank social media pages including Facebook, Twitter, LinkedIn, Instagram, Tik Tok and other relevant platforms for the following:

1. First Capital Bank Corporate Brand.
2. First Capital Bank Product Portfolio.

Management of these pages shall include:

• Strategic implementation of campaigns across all platforms.
• Paid adverts/ boosting.
• Campaign setup and management.
• Competition platform access and set up.
• Implementation of personality tests campaign.
• Implementation of quiz campaigns.
• Targeting strategy set up.
• Ongoing analysis of its fan interests and behaviors.

Reporting

• Weekly and monthly reporting of digital performance.
• Quarterly review and planning meetings.

Research

• E-reputation tool.
• Annual audit.
• Research/ social media insight for brands and the competition.
• Sourcing new platforms for advertising and promotions.

3. Creative Designs

The contractor will be responsible for designing all product and corporate brand artworks including:

• Online visuals.
• Promotional campaigns.
• Point of sales materials.
• Merchandise and novelties.
• Billboards.
• Artwork adaptations.
• And all other artworks as required.

Agency Experience

• Ability to use digital marketing measurement tools (Sprout, Hootsuite, Google analytics etc.).
• Must present at least three 360 marketing campaigns implemented.
• Must have experience in media buying and monitoring with references .
• Must prepare monthly reports for client review.
• Must present a quarterly performance review.
• Conduct brand and customer research.

Those interested may send their Company Profile & Rate Card indicating monthly retainer to marketing.communications@firstcapitalbank.co.mw before 30th November 2022.

Shortlisted candidates will be invited for a pitch based on above requirements.

Download here.